The Truth About Coffee Quality (And Why It Matters)!

Let’s talk beans — the real kind. You might be wonderin’, what’s the difference between high-quality coffee and the cheap stuff? Well, grab a mug and settle in, ‘cause we’re about to spill the (coffee) beans.

High-Quality Coffee Beans

• Grown at higher elevations, where beans mature slower and develop richer, more complex flavors.
• Carefully hand-picked to ensure only the ripest cherries make the cut.
• Roasted in small batches to highlight the natural tasting notes — like chocolate, citrus, or caramel.
• Free from defects, mold, and bitterness.
• Sustainably sourced from farms that take pride in the process.

Low-Quality Coffee Beans

• Mass-produced, machine-harvested — which means under- or overripe beans get mixed in.
• Often full of defects, broken bits, and even mold (yep… yikes).
• Roasted in large industrial batches, usually burned to cover up bad flavor.
• The result? Bitter, bland, or just plain bad coffee.
  

Why It Matters:

When you choose high-quality beans — like the ones we roast here at LaShaw Ranch Roasters — you're not just gettin’ better taste. You’re getting a better start to your day, a better impact on the planet, and a whole lot more pride in every pour.

Plus, cheap beans are like fast food for your coffee pot. It’ll do the job… but you’re gonna taste the difference.